Hotelab

With extensive professional experience as a manager of luxury hotels, Luisa decided to create her own hotel consultancy firm offering 360° advice to boutique hotels and restaurants. With the support of an advisory council of experts and strategic alliances with important companies in the sector, she launched Hotelab.

Identifying her talent as a tool of empowerment and focus, we created her service’s name and her image – her visual and verbal brand – and all the communication tools she needed, including her website, which was used to launch her value proposition to the market.